German travel agencies and tour operators are facing the threat of a bad summer vacation for the second time, despite the increase in sales in recent days. According to a study conducted by the research company Travel Data + Analytics (TDA), by the end of February, among all things related to the summer season, holiday sales were 76 percent lower than the same period last year. The TDA said the market loss had reached double-digit levels and the loss could not be offset by future short-term sales. The company also said that the damage was in all directions.
January and February are the most important months in terms of pre-sales
In Germany, January and February are the busiest months of the summer pre-sales. The crown pandemic in the same period last year was not as negative as in the same period this year.
In mid-March, holiday sales were reported to have risen slightly with the lifting of a travel warning to the Balearic Islands, a favorite of German tourists. Taking into account the sales made so far, the TDA said that most vacationers are ready to go on vacation in the fall, and almost half of the sales in February covered the pre-sales for that period.
There is great interest among the regions of Turkey
Despite declining sales, the most attractive regions are the eastern Mediterranean and Turkey. They are followed by resorts in the Western Mediterranean.
Meanwhile, another notable development in sales since January is the growing interest of customers in places where they can reach their vehicles. For this reason, Germany and Austria are the leading countries that have benefited from this development. According to the TDA, in the winter of 2020/2021, a loss of 92 percent compared to the same period last year. The cancellations in the pandemic were much higher than the sales and caused this damage, he said.
The tourism sector is one of the sectors most affected by the pandemic. According to the Association of German Travel Agencies (DRV), the loss of the holiday market organized by travel agencies and tour operators for the period 2019/2020 was 12 billion 500 million euros with a loss of 65 percent.
dpa / ETO, ET
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