The 93rd Academy Awards, which took place in the shadow of the coronavirus epidemic, have been reduced by 58 percent this year compared to last year’s low ratings. Less than 10 million people watched the prestigious awards ceremony of the world of cinema, which took place over the weekend.
The New York Times reports that 9.85 million people watched the 93rd Academy Awards, according to Nielsen. According to preliminary data from Nielsen, the rating of the Oscars fell by 64 percent between the ages of 18-49, which is an important number for advertisers.
Under a long-term license agreement with Disney’s ABC television channel, the academy will receive $ 900 million between 2021 and 2028. The proceeds are known to be critical to the Academy’s many costs, such as opening a new museum in Los Angeles. However, the agreement with ABC covers the distribution of income if the guarantee and advertising revenues reach a certain level.
ABC has so far managed to maintain a high level of advertising revenue. Although the Oscars seem to have shrunk compared to the past, it remains one of the biggest television events of the year. This year, companies such as Google, General Motors, Rolex and Verizon paid a total of $ 2 million for 30-second ads. ABC does not guarantee any number of viewers for Oscar advertisers.
“Too long for the attention of the existing audience”
Some experts believe that the decline in the Oscar ceremony has taken place in all awards ceremonies this year, and is more typical of ceremonies with pandemic restrictions than a permanent change. Some analysts say the awards ceremony is too long for the current audience’s attention deficit. It was emphasized that the 2021 Oscar, which is shorter than previous years, is longer than 3 hours. It is said that many viewers, especially the younger generation, watched the short parts of the ceremony on social media.
The Oscars broke the record of 57.2 million spectators in 1998, the year he won the Titanic.