The report, published by We Are Social and Hootsuite, explores and provides insights into the use of the internet and information around the world. Digital 2021 Global Overview Report; Changes in consumers’ brand search patterns, changing demographics of online audiences, growth in e-commerce speed, growth in mobile phones and the reasons for this are covered by statistics.
We have prepared the points in that report, which will often appear on social media channels or in presentations on the use of the Internet and social media throughout the year. So far, the report has platform-focused data instead of country-based data. However, statistics in the country will be shared in the coming months. The digital 2021 report can be found here. Turkey-based data for 2020 and previous years are included in this link. When 2021 data is added, it will be at this address.
Here it is! Digital 2021 has declined. There is no reward for estimating that the COVID-19 pandemic has had a huge impact on this year’s data. https://t.co/4y3LraT31z# Digital2021 pic.twitter.com/Y5skj8XBeR
– We are Social (@wearesocial) January 27, 2021
4.6 billion people are Internet users
Today, 5.22 billion people (66.6 percent of the total population) use mobile phones. Compared to the same period last year, this figure increased by 1.8 percent. Similarly, the number of Internet users in the world is growing. 4.66 billion people worldwide use the Internet. With this information, the authors of the report say that the reports of Internet user numbers may be affected due to COVID-19. Emphasizes that the number could be more.
We see that the average daily use of the Internet in Turkey is about 8 hours a day. We spend about 30 minutes more than last year’s statistics and 45 minutes more than last year’s data. In Turkey, 34.79 MBPS high speed Internet can be produced on average below the world average.
Chorme is the most popular browser in the world, followed by Safari and Firefox. The world’s most produced content on the website ranks fourth in Turkey.
As expected, there is an increase in e-commerce, with the largest increases by category being staple foods, digital content and hobby products. In the digital category, the services of watching movies and series are among the most consumed products.
The time spent on social media is increasing
In the last 12 months, social media users increased by 490 million to 4.2 billion. The number of social media users corresponds to more than 53 percent of the world’s population. Facebook is still the number one social media user with nearly 3 billion users. YouTube, WhatsApp, Facebook Messenger, Instagram follow Facebook, respectively. Many users of Chinese-centric applications are also noteworthy.
Turkey, the average age of 16-64 years, the world’s average 2 hours 57 minutes for users daily use of social media. A total of 3.7 trillion hours were spent on social media worldwide. The biggest motivation for people to use social media is to be aware of news, events and happenings.
The unique information of social media platforms such as country-based access, the most popular users on this social media, the most used labels and the most watched videos of each social media are:
Images: We are Social